MKK Lion Blog

http://www.patreon.com/mkkracing

Two more days left in April. We’ve had 11 days in a row without paying out on a single winner. So far, after 28 days we are 29.9% up. Fingers crossed for two more good days.

www.mkktshirts.com/collections/transport

I have made 140 t-shirts, hoodies, long-sleeve shirts and sweatshirts, with a transportation theme. They will be added to the shop in the next few days

www.patreon.com/mkkracing

MKK Racing continues to do well, laying horses to lose. We feed all the day’s races and based on criteria we’ve set, it selects the horses to lay on an exchange. We want the horses to lose. We are behaving like a bookmaker.

Day 20 in April and we are £150 (15%) up

Bank on 1st April:  £1,000  
Current Bank:   £1,150  
Target  £1,231  
Profit / Loss (£):  £150    
Profit / Loss (%):  15% 

http://www.mkkliongroup.com

It occurred to me the other day that I need a ‘corporate’ website as a launchpad for all the other websites and business activities I have setup and run. So, that will be today’s task. Another piece in the MKK jigsaw. Choose a suitable domain name, crate a site, links to business workstreams, about us, contact us, privacy policy. The usual.

And I need to link this blog, to this new website and all the other workstream websites too.

www.mkkliongroup.com/it

After 14 months, my current contact ends today. So, I begin the task of finding a new contract. Not able to leave the 9-to-5 life yet but it will give me lots of time to work on mkktshirts.com and tjitacosmetics.com, whilst I look for another IT job.

www.mkklion.com/pages/charity

Even at the age of 55, I still have lots of goals. Slowing down is not one of them. 

Building successful brands and websites that are profitable that

• Allow me to step away from 9-to-5 work and devote all my time to self employment
• Generate enough income to buy material things; a Bentley and a bigger house.
• Make my three step-children financially secure for the rest of their lives. Imagine being a millionaire whilst still at school. 
• Reward staff with bonuses and great salaries so MKK Lion has a positive impact of people’s lives.
• Lastly, give away great chunks of money to charity. Do something good with the money, not just squander it on Lamborghinis and Ferraris. I don’t want a helicopter because they crash and I don’t want a yacht because they sink. I’m not interested in acquiring titles and social climbing either. I’m quite happy being an uncultured yob out of the public eye giving it all away.

So, I made the decision when I founded MKK Lion, that a minimum of 10% of profits would go to charity every year. I have a list of 50 or so charities that I’d like to donate to, that focus on worthy causes and people in the UK, around the world and animal welfare. 

I genuinely would love to build and grow businesses that generate lots of cash and setup a foundation to help other people. I’ll have the big house, cars and dogs, not worrying about bills and the cost of living, the kids financially secure.

Seems the right thing to do. Helping others.

www.mkktshirts.com

www.tjitacosmetics.com

My current IT contract is coming to an end on Wednesday 15th April. Then I’m going to have lots of time to work on MKK Lion. 

• Create out a corporate website providing a background to us and links to all the active business workstreams. I want a single website that is the umbrella to everything we are doing.
• Complete the designs onto t-shirts, sweatshirts, hoodies and long-sleeve shirts
• Research manufacturers and suppliers of white label cosmetics so we can design and test our cosmetics idea. Design it, test it, roll it out. 
• Find the most efficient way to push 10,000 products into TikTok and Instagram Shops. When I tried pushing to Amazon it continually rejected my products because it wants the unique SKU product code. When you give it one it rejects it. I’ll try Amazon again one more time but if it still fails I’m giving up on Amazon forever. I did previously post products on eBay but I’ll only do that again if they’re offering free postings, otherwise it will cost me £3,000 to upload everything. 
• Then finally…… when all the building and posting is done and everything is ready….. start sales and marketing. Produce a marketing plan, implement it, review its impact, streamline and adjust the marketing plan. Then repeat.   Sales and marketing doesn’t come naturally to me so I’m actually interested in learning and experiencing new skills. The technical aspects is well inside my comfort zone. Sales and marketing is going to push me into new areas. 

So much to do. 

Oh and look for another job until the businesses allow me to step away from the 9-to-5.

www.patreon.com/mkkracing

I have been running three models since the beginning of January. The tips I provide here are from the most successful model. 

What I have observed is the model that picks horses that have never won before and have long odds is the most successful. 

In reverse order, since 1st April, with each model started with £1,000

• Model 3 – Backing horses to win has lost 29%. AI doesn’t know everything when it comes to picking horses.
• Model 2 – Laying horses either a high probability of losing that are 2nd, 3rd or 4th favourite, so have shorted odds which means more profit, is 6% down. 
• Model 1 – Laying horses that have never won before and meet other criteria is 11% up since 1st April.

Model 1 is the Tortoise and Model 2 is the Hare. The tortoise has picked 112 losers (98.2%) and just 2 winners (1.75%). It’s slow, steady and plods along, picking up small profits for each horse it chooses. 

Model 2 is the Hare. The profits and losses each day swing much more wildly, picking 142 losers (82.1% and 31 winners (17.92%)/ Like the fable, the profits race up then crash down.

Over the same period, the Tortoise model is by far the better model. Those are the tips I give you every day and use myself, gambling my own money.

Just though, you might be interested in the logic behind some of the models.

I have run the Tortoise model three times. The first time for six months as a paper exercise to test it. It made a profit. In 2023, I ran it with real money and it made a profit, but then I was made redundant and needed the gambling money to pay bills. Now I am doing it for a 3rd time, using real money again and again, the risk levels, the average earnings and the trajectory of the bank balance going up, is consistent across all three times I ran the model.

So, we are firmly on Team Tortoise. Slow and steady. Get rich slow.

After years of developing a model that selects horses to bet on, based on over 150,000 results going back three years, careful refining of selection criteria, to ensure the greatest possible success – my daughter picks “I am Maximus” for the 2026 Grand National because she likes the name. It came first and she won £50. My horse came 12th and I lost £10. Typical!

www.patreon.com/mkkracing

April is proving to be very good so far, picking horses what we want to lose and laying them on betting exchanges.  I feed all the UK and Irish races and horses for the day into a model and it chooses the horses to place lay bets using my own money, with the aim of making a profit.

Selling the Horse Tips to Subscribers

I am trying to grow another revenue stream, selling the same horse racing tips that my model creates, to subscribers who want the information to place their own bets.

This week I picked up a couple of more subscribers.  

If I could grow the number of subscribers to 1,000, that would represent £10,000 per month, before tax. That would be like having a second IT contract job and get me to the promised land of quitting 9-to-5 life. Then I would be completely self-employed and able to focus full-time on developing the clothing and cosmetics websites and do the horse racing.  Horses are going to be a “get rich slow” scheme but that’s OK. Bookmakers make millions every year. I can be patient.